Ima-gination

I never knew this till I clicked the 'About the Company' tab on IMA's US website - that this name came from the first 3 letters of the word 'imagination'! Launched more than 10 years ago in 1998, ima's jigs and lures are now a staple in many Singaporean anglers' tackle boxes.

We have used ima Ro jigs to great success in Pengibu, both in 2007 and 2008. I am especially enamoured of the way they show the weight of the jigs using Japanese characters (Kanji). For example - an 80g jig has the words ‘八十郎’ , literally the '80(gram) gentleman', printed on its side. There will be a post later on our battle-scarred jigs and lures that we have retired from active duty, where you will be able to see how some of these jigs have 'survived'. :)

Anyway, now I would choose to pronounce this brand name /ˈɪmɑ/ instead of /ˈaɪmɑ/ !